Yahoo! Advertising Blog: yadvertisingblog.com Blog
:
[InlineFeed plugin cant retrieve: http://www.ysmblog.com/blog/content-rss...]
Yodel Anecdotal:
Mashable!: Founded in July 2005, Mashable is the world’s largest blog focused exclusively on Web 2.0 and Social Media news. Mashable is the most prolific blog reviewing new Web sites and services, publishing breaking news on what’s new on the web and offering social media resources and guides.
Netflix plans to bump the video quality of its Watch Instantly streaming service up to 1080p on some devices, CNET claims. It will also roll out 5.1 surround sound support. Both upgrades will occur by next year.
Currently, Netflix Watch Instantly is available in 720p HD on the Xbox 360, the PlayStation 3, and some set-top boxes. 1080p is a much higher resolution, and the existing devices don’t stream Netflix content with 5.1 surround sound.
Netflix’s CEO has in the past predicted that streaming will overtake DVD-by-mail as the company’s main business. The library keeps on growing — for example, the Criterion Collection just contributed a ton of art-house and foreign films — and the number of devices you can watch the content on is growing too.
No time frame for the upgrade has been given, but the core technology that powers Netflix Watch Instantly — Microsoft Silverlight — got the capability last year. You can already watch 1080p streams on the Xbox 360 through the Zune Marketplace using Silverlight.
In some ways, streaming stole HD’s thunder. While the high definition digital video disc format Blu-ray was counting on viewers’ interest in quality, it turned out that more users have been interested in the convenience of watching content when and where they want. That has meant a sacrifice in resolution among other things, but 1080p Netflix is a first step towards closing the gap between quality and convenience.
The highly compressed 1080p streams that are possible over the United States’ broadband infrastructure are still not high enough on the quality scale to beat Blu-ray head-to-head, but they will still be better than most people are used to.
What was your favorite moment during the Super Bowl? Was it the fast-paced game or the ads that got your attention?
If the ads caught your eye, which moment stood out for you? If it was the game, which play was most memorable? Why did it stick with you? We want to know!
FLO TV, which ran its “Moments” commercial as one of the Super Bowl ads this year, has provided three FLO TV Personal Televisions (value: $290 each with 6 months free service) as prizes for this contest.
To enter, leave a comment on this post telling us your favorite Super Bowl moment of 2010, either during the game or the ads. We’ll pick three winners based on the originality, humor and creativity of your comment.
Because FLO TV works in the US, this contest is US-only. The contest will run for 24 hours and winners will be notified via email by Friday February 12.
About the Prize: FLO TV Personal Television
The FLO TV is a way to watch TV on the go. Here’s how the company describes the device:
FLO TV brings live mobile TV to the small screen. The FLO TV service combines the best content, an intuitive user interface and a superior multicast network to deliver a true quality TV viewing experience for consumers. FLO TV offers full–length simulcast and time–shifted programming from the world´s best entertainment brands, including ABC, CBS, CNBC, COMEDY CENTRAL, Disney Channel, ESPN, FOX, FOX News Channel, FOX Sports, FUEL TV, MSNBC, MTV, NBC 2Go and many more.
The FLO TV Personal Television is available through Amazon.com, Best Buy and RadioShack among other leading retailers at a suggested MSRP of $199 and comes with 6 months free service, for a total retail value of about $288.94 USD.
Disclosures: FLO TV is not a Mashable sponsor or partner. Mashable and its staff receive no payment or incentives for running this contest.
Image courtesy of iStockphoto, Willard
Tags: contest, flo tv, moments, Super Bowl, Superbowl
We’ve already looked at how on-air Super Bowl advertisers fared with audiences during the Big Game, but how did online viewers react to the spots? Check out which ads were the biggest winners — or losers — with the Hulu crowd.
The 2010 Super Bowl was a big win for more than just the New Orleans Saints, CBS scored big-time, too, garnering the biggest Super Bowl audience on record, and, with 106 million U.S. households tuned in, the most-watched television program of all time. That means a lot of eyes were on the ads — both online and on-air. And now more than ever, we can ascertain almost instantly how these commercials resonated with viewers.
Similar to YouTube’s AdBlitz channel, Hulu’s AdZone features all of the nationwide Super Bowl spots and lets viewers vote, Siskel & Ebert-style (that’s thumbs-up or thumbs-down) on which ads worked and which ads fell flat. You can even see how many users from different demographics and locations liked or disliked certain ads, and you can compare those metrics with other ads.
Hulu explains the whole process in its blog, and voting continues until tomorrow night should you choose to check it out. Still, Hulu shared some of the rating charts with us (at least as they stand right now), and we think the results are pretty interesting:
Motorola clearly scored big time with its Megan Fox photo ad. Why? Not only is it the most-viewed commercial, it is the fifth most “liked” ad and the third most “disliked” ad. That’s some pretty serious buzz.
Other big winners? Doritos’ “House Rules” ad got high marks from viewers and racked up the online views. Likewise, Google’s big Super Bowl ad played well with audiences and got lots of views.
Proving that controversy does indeed lead to viewership, Focus on the Family’s Tim Tebow ad is one of the most watched, even if it is also the most disliked.
What was your favorite ad from the Big Show? Least favorite? Let us know!
Tags: ads, hulu, MARKETING, Super Bowl, super bowl as, video
There’s some good news and some bad news. First, the good news: sources tell Engadget that multitouch browsing will be added to the Motorola Droid in its next software update.
Multitouch was one of the most requested features on Android, at least until the Nexus One gained multitouch browsing last week.
The bad news: the update won’t add the ability to install live wallpapers, a coveted feature of Android 2.1 seen in the Nexus One.
The point of live wallpaper is essentially to let your homescreen behave like an application, making it animated and interactive. Live wallpapers have the same access to the platform functionality that apps do, giving your homescreen the ability to change dynamically and to bring relevant information to the background of your phone. There’s no word on when or even if the Droid might support live wallpaper, but it looks like it won’t be included in this upcoming update.
Other tidbits from the new build — based on Android 2.1 version 1 — include pre-installed Google Goggles experimental visual search, and versions of the news and weather widgets first included with the Nexus One.
The official word on the street from Motorola is that the new update will roll out this week, so it won’t be long now before Droid users finally get to enjoy the multitouch browsing experience their Nexus One counterparts have been privy to since last week.
Tags: android, android 2.1, droid, live wallpaper, Motorola, multitouch, verizon
iPhone repair shop iResQ claims that it has the front panel component of the next iteration of Apple’s iPhone, and it has posted a few photos to demonstrate a couple of ways the handset will differ from its predecessor.
If these pics are legit, then the new iPhone will actually be one-fourth of an inch taller than all of the previous three models. Presumably this is to make room for a new component — or more than one new component.
iResQ also observes that the front panel has a “reflective, mirror-like surface” near the top of the phone, and speculates that this is a relocated proximity sensor. The current iPhone’s proximity sensor is used to detect when you’re holding the phone up to your ear. If you are, it shuts off the screen to save battery life and to avoid blinding you with light.
If the reflective surface is the proximity sensor, then Apple might be planning to use the sensor for other functions as well.
If Apple is planning to launch a new iPhone this year, it will likely be announced at WWDC this June. We’ll have to wait until then to see if these photos are real. Take a look at the photos below, but remember that it’s best to pile this in with the rest of the rumors for now.
[via MacRumors]
Tags: apple, iphone, iphone 4g, trending
While the Nook — Barnes & Noble’s $259 e-reader and Kindle rival — has been available for purchase online since November, it has yet to be sold in the company’s brick-and-mortar stores. Come Wednesday, however, that will all change.
The New York Times is reporting, “Barnes & Noble, the country´s largest bookselling chain, said that its Nook electronic reading device would be available for purchase in its stores starting Wednesday.”
Barnes & Noble originally made a big splash with its Nook announcement in late October, but its digital book reader has since been met with mixed reviews and suffered from stock shortage problems around the holidays.
The push to finally get the Nook in Barnes & Noble stores is likely the result of the hoopla involving Apple’s iPad. As Google is learning via lackluster Nexus One sales, consumers haven’t exactly embraced the online-only purchase model when it comes to electronics. With its physical debut coming several months prior to the iPad’s, Barnes & Noble might have an opportunity to land key sales before consumers can hold the iPad for themselves.
Tags: barnes & noble, ereader, nook
The 2010 Technology Entertainment Design conference will be kicking off tomorrow in Long Beach, California, bringing the leading minds of many fields together to talk shop about innovation, change, and what the future holds.
As social media has become a game changer for industries across the board, you can bet the experts at this year’s TED conference will have their sights set on peeling back the hype and getting at the core of what social technology has in store for this year and beyond.
Perhaps the best part of the TED conferences is that videos of the talks are archived and free to view right on the organization’s website. Given the wealth of insight we’re sure to see tomorrow, we thought we’d whet your appetite by highlighting a few recent and exceptional talks from TED’s past, with a focus on social media.
1. Alexis Ohanian: How To Make a Splash in Social Media
We’ll start things off with a real-life social media parable about how the biggest and most effective forces on the web usually take shape by accident. Alexis Ohanian of Reddit.com tells the quick and hilarious story of how the social web provided some unexpected help to Greenpeace in halting the Japanese whaling industry. Internet marketers take note: The meme is all powerful, and it cannot be controlled.
2. Clay Shirky: How Social Media Can Make History
In this talk, consultant, professor and author Clay Shirky discusses the unprecedented immediacy of real-time citizen journalism made possible by social media and the nearly ubiquitous access to mobile web technologies. From the election crisis in Iran to the massive earthquake that shook China in May of 2008, Shirky discusses how media is made on the ground, as-it-happens, via the social web.
3. Evan Williams: Listening to Twitter Users
With a couple of anecdotes building the ultimate social media case study, Twitter co-founder Evan Williams discusses how a little side project called Twitter became a game-changing phenomenon with the help and input of the very users who made the service a success. From innovative marketing uses to core functionality, Williams provides the evidence for what we knew all along: Users know best.
4. Stefana Broadbent: How the Internet Enables Intimacy
As social media changes our social lives, speculation has abounded for years on how the web may be disconnecting us from intimate interactions in favor of meaningless quests to rack up followers and “friends.” Not so, says Stefana Broadbent, who explains that social networks function the same way online as they do in real life. While we may have lots of friends, we only really communicate regularly and meaningfully with a handful of them, and social technologies like e-mail, texting, and tweeting allow us to do so more often across time and space.
5. Seth Godin: The Tribes We Lead
From professional sports mascots to balloon animal makers, some communities are so extremely niche that they could only properly thrive on the Internet. So argues blogger and author Seth Godin, who believes that our revolutionary new connectedness has brought human culture back to its roots, and that tribes (groups of people mobilized around a shared interest) are the present and future of all web content.
What are your favorite TED talks about social media? Which did we miss? Let us know in the comments.
Tags: future, List, Lists, social media, social networks, technology, TED, TED Talks, twitter, video
In this week’s Free Music Monday we offer you 10 free downloadable MP3s (or the occasional full album) for your eclectic listening pleasure. If you haven’t checked out Free Music Monday before, we’re giving away free and legal tracks in honor of the #musicmonday tradition on Twitter.
We also gladly accept your submissions for Free Music Monday — please find information about how to submit your tracks or music from artists you represent at the end of this post. Now without further ado, let’s roll some tracks!
1. [DOWNTEMPO] Cosmo D’s Sauce: “Metroid (Brynstar)” — Jazzy horns and downtempo beats from one of several acts from the Brooklyn-based Smoothe Moose label and artist collective. Right-click to download this track, and grab lots more from Smoothe Moose’s mixtapes at Soundcloud. The We Love Video Game Music sampler featuring this track is also embedded below for streaming and download.
Smoothe Moose Mixtape #3 – We Love Video Game Music by smoothemoose
2. [OPERA] The Knife: “Colouring of Pigeons” — It’s The Knife like they’ve been heard before. Right-click to snag a track from the electro-opera the brother and sister duo were commissioned to compose, Tomorrow, In a Year, based on the infamous Charles Darwin text The Origin of Species. The digital release on the 92-minute opera is out now, with the two-CD physical album to arrive March 1.
3. [STONER ROCK] Ancestors: “The Ambrose Law” — If you like Sabbath-influenced progressive rock, right-click to check out this track from L.A.’s Ancestors. [via Stoner Rock]
4. [ELECTRONICA] Four Tet: “Essential Mix” — Almost two hours’ worth of mixes and remixes are included in this set from UK’s Kieran Hebden, better known as Four Tet. Download the entire set from Soundcloud or from the streaming player below.
Essential mix (January 2010) by Four Tet
5. [ROCK] Martha and the Muffins: “Don’t Say Anything” — To get your free download from the recently released new album Delicate (their first studio release in 18 years), head on over to MatM’s site to sign up for the mailing list and get a copy of “Don’t Say Anything” from these Toronto-based rockers.
6. [INDIE] Thunderhawk: “King Basement” — Get your right-click on to snag a track from the forthcoming VI release from Indianapolis’ Thunderhawk, slated to drop in March. Check out more about the band on their MySpace page and at Standard Recording.
7. [EXPERIMENTAL] Primary Colors of Sound: “bAg” — Chill, downtempo beats characterize this experimental electronic outfit, who offer a free download of the track “bAg” along with several others on their iLike artist page.
8. [GUITAR ROCK] Gary Reynolds and the Brides of Obscurity: “Three Angels” — Songwriter, guitarist and Electrokitty Studios owner Gary Reynolds has embarked on an ambitious plan to release a new track per week and a full-length album every month in 2010. New tracks go up every Monday, and you can always download the latest on Gary and the band’s website. This week’s track is “Three Angels,” described as “religion and spacemen done to a Zeppelin style groove and a nice backwards guitar solo.”
9. [DUBSTEP] Derivate: “L2 (Beto Narme’s Dense Subspace Remix)” — Netlabel Sublime Porte from Istanbul offers this remix (right-click to download) of Derivate’s recent EP, Lagrange Points I. You can also download the release in its entirety at Sublime Porte, plus follow the label for future releases on Twitter.
10. [SINGER/SONGWRITER] GarageSpin: “Spinning Daydream” — This track about “embracing all experiences in life, good and bad” from singer/songwriter and music blogger Mike B, recording and blogging as GarageSpin, is available for the low cost of your right-click. Snag another free track and free stream from the GarageSpin Music page.
As always, thank you for tuning in to Free Music Monday! If you like this feature, please help us out by sharing it with your music-loving friends. You can always find the latest edition of this feature by hitting up the Free Music Monday tag page, so please check back. We’ve appended the list of past Free Music Mondays at the end of this post in case you missed any of the back catalog.
Big thanks to everyone for the great submissions we’re getting. If you sent us tracks and we haven’t featured them yet, stay tuned for a future Free Music Monday. If you’d like to submit tracks for yourself or an artist you represent, give us a shout at barb AT mashable DOT com. Be sure to send us an MP3 or two we can use (no more than 25MB file size total please) or send us a link to listen to tracks you’re willing to provide as a free download. Thanks everyone!
P.S. Bonus tip: They’re not “free” but they are low cost — be sure to check out Amazon’s 100 albums for $5 through February.
Free Music Monday Back Catalog
- Covers, Remixes, and Mashups Edition
- Free Downloads for Your Ears (Feb. 1, 2010)
- Fresh and Free Downloads (Jan. 25, 2010)
- Your Submissions, All Downloads Edition
Tags: downloads, free music monday, mp3s, music
This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here. The series is made possible by Microsoft BizSpark.
Name: Bandize
Quick Pitch: Online DIY organization and management business tools for musicians, bands, band managers and record labels.
Genius Idea: Bandize, which will be unveiled at South By Southwest, is an idea so sharp that you’re likely to wonder why it hasn’t already been done. And to some extent, it has; many of its features have appeared in web or desktop apps before, but not in such a complete and cohesive package.
Managing an independent music act (like, say, a punk rock band) is like owning a small business. Bandize helps managers and band members collaborate on all the critical data related to their work, from merchandise sales to event schedules to important contact information.
If you already know the world of online workplace collaboration tools, think of it as a Basecamp or Backpack for bands. Tasks can be assigned to band members and you can track their productivity to make sure every one is pulling his or her weight. And if someone pitches in a little extra — like if he or she lends the band some money for gas — you can keep track of that and make sure that person is compensated.
The obvious features are all here, of course. You can schedule tour dates and track how much money you’ve made with merchandise sales. But one feature that sets Bandize apart is the ability to track how well each piece of merchandise is selling at each venue. You can see if one T-shirt tends to be more popular than another when your band plays in Austin so you can plan to bring more of that same merch the next time you have a date there.
You can also use Bandize to manage your contacts. If someone is associated with a particular venue, you can tag him or her with that venue, and when you print out day sheets at each venue, his or her contact info will be included. If you already have a lot of contacts, you can import them from various sources like Outlook, Google Contacts or a vcard. There are a bunch of other smaller features like poster printing, file storage, and more accounting and contact management tools.
Bandize is currently in beta testing, and you can get a 30-day trial for your band right now. After the trial, it will cost $15 each month.
Sponsored by Microsoft BizSpark
BizSpark is a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.
Entrepreneurs can take advantage of the Azure Services platform for their website hosting and storage needs. Microsoft recently announced the “new CloudApp()” contest – use the Azure Services Platform for hosting your .NET or PHP app, and you could be the lucky winner of a USD 5000* (please see website for official rules and guidelines).”
Tags: bandize, bizspark, music, startups
Forget doppelgangers and Urban Dictionary definitions, the newest Facebook meme is, undoubtedly, “Can this [Insert random thing] Get More Fans Than [Insert Famous Person]?” The latest victim? Pop singer Justin Bieber, who is apparently much beloved with the young folks (and their mothers). The victor? An onion ring.
The fried food thoroughly trounced the Canadian pop star on February 6, according to the fan page, which was created by Facebook user Toby Brittan.
Bieber Fan Count: 1,648,758 fans
Onion Ring Fan Count: 2,152,536 fans
Brittan founded the page on February 1, and according to The Independent, the 16-year-old — who is the son of British businesswoman Sharon Brittan — has even been approached by advertisers wanting to strike up some business on the page.
Similar pages and spin-offs are already in abundance. In fact, the onion ring soon went on to beat out Canadian Prime Minister Stephen Harper.
Despite these political aspirations, the meme mostly targets pop culture figures such as Miley Cyrus and The Jonas Brothers, as well as the Twilight films. The challengers? Everything from purple monsters to sausage rolls. My personal favorite? “Can This Pickle Get More Fans Than Nickleback [sic]?” The answer? Dear God, I hope so.
Tags: facebook, humor, justin bieber, memes, pop culture
